Margolin suggests that network effects - that is, the fact that users and their friends are already on Discord, making it difficult to leave - will most likely outweigh the current outrage, whose impact is difficult to assess. In a commercial sense, he said, “there’s this tension between what would be appealing to a larger market and what are the main users.” Social platforms tend to be heavily used by a small group and very lightly used by a much larger group, said Drew Margolin, a Cornell University professor of communications. That might not be far from the truth, experts suggest. In the Reddit thread, complaints range from “don’t fix what isn’t broken” to accusations that the changes are mostly designed to attract new and often younger users who might be put off by the complexity of the existing system. Many also don’t appreciate changes being thrust upon them. Some gamers take their usernames extremely seriously, viewing them as unique and personal extensions of their identity, not to mention pillars of their online reputations.

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